One of my favorite authors is Gene Wolfe, but most people have never heard of him. The only people I know personally who have read anything by him are people whom I told to do so.
So how did I come to read Wolfe in the first place? The article that brought his work to my attention appeared on the website of First Things, a monthly journal focusing on religion, culture, and the arts. It was called The Distant Suns of Gene Wolfe. It’ll do a better job of convincing you to read Wolfe than I ever could.